
Pout launched Pout Plump in 2004 and it swiftly became known as the ultimate lip plumping gloss for a full-on celebrity style pout. The peppermint infused, cooling gloss was shown to improve lip plump fullness by up to 40%. To launch Pout Plump, Wrapology was asked by Pout and their beauty suppliers - Swallowfield Plc - to provide a packaging solution that clearly communicated the values of this product.
Our solution was Airbox™; a 4-layered polyethylene mix inflatable bag traditionally used within mobile phone chip and glassware distribution. The packaging became so integral to the brand, that Wrapology worked with the manufacturer to relocate the only machine in the world able to make this packaging, from Mexico closer to home. This ensured higher quality, more flexible production methods and shorter lead times.
Want to use Airbox™ for your business? Click here for more options of how to use Airbox™ and see how your business can be 90% greener with this distribution packaging.