Brand positioning is at the core of packaging development through material choice, surface textures, print treatments and structural engineering.

The development of any project includes first round sampling in our UK and China CTP studios followed by digi colour mock-ups and pre-production print samples and print tests. Finished samples can be tested in lab conditions to simulate climatic conditions and client compliance.

Once all 3 phases are successfully passed, mass production starts.

Product Product
The launch of a new nail polish requires value-added packaging to raise the perceived value of the product.
Qty: 50K
Budget: £0.50 - £0.80
Delivery: Within 4 months
Fee Fee
A development fee is agreed and price points are proposed. Visuals are then supplied.
Visuals Visuals
A chosen route is agreed and physical materials and print materials are presented, 3D visuals are supplied.
Costs Costs
Final costs are defined and KPI’s agreed.
Artworks Artworks
Cutter guides created, artworks created and white samples produced.
Samples Samples
Up to two rounds of samples are created before approved samples are agreed.
Production Production
Once an order is approved, packing specs and AQL is confirmed. Production commences and QC reports are sent.
Distribution Distribution
Product SKU is uploaded onto GTS and goods are distributed to markets.
Debrief Debrief
De-brief with stakeholders and assessment of KPIs