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Printed Carrier Bags by Wrapology

Printed Carrier Bag designed, manufactured and distributed by Wrapology.

For the launch of a new fragrance, Wrapology were given the brief of designing a carrier bag which reflected the playful nature of this product.

Each bag is supplied with two sheets of tissue paper, two labels and a length or print ribbon. Most importantly, a tag is attached to the bag with a printed piece of rock contained within a plastic dome.

The carrier bags were delivered by Wrapology to over 200 stores across the country.

What is our inspiration?

Have you ever wandered down the high street and thought some printed carrier bags are collectible in their own right?

We once had a client who "donated" over 853 bags to us that she had collected from her teenage shopping days in the 80’s and 90’s. She had saved them all carefully, pinning old Dolcis, Red or Dead and Vivienne Westwood bags to her wall to remind her of where all of her coffee shop earnings had gone. One day she came home from school and found her mum had decided it was time for a change, taken them all down and packed them in black bin bags to be thrown out. This client had promptly left home (with the bin bags), returning only after she and the 853 bags were allowed back in.

In 2011, she donated them to Wrapology, knowing how much we love carrier bags and that we would look after them. It took over 6 hours for her to hand them over; she had to tell us the story of almost every single one; the history of the shop, what she had bought there, who she shopped with , how skint each trip had made her.

The bags smelt a bit, but the essence was all there. The carrier bags aroma was a time machine sucking us back to High Street Kensington market which had a lot of allure for a Manchester girl, bags with stitched labels and rivets from leading edge shops next to but couldn’t yet afford the newly built Manchester Trafford Centre rents; some had grown into famous 2012 house names but back in the day just as it is now, they had to peddle their style in any way they could without compromising their essence or their cash-flow.

Logos were old school; Harrods still had the royal crest, Selfridges wasn’t yellow and an electric neon flash on black equaled rebellion. The personalized bag of 1992 reflected not consumerism but status and social identity. No teenager back then would be crying about the environmental impact of green plastic bag from Cobra Sports nor was there even a whisper back then from recessionists plaudits complaining that brands and retailers should do away with the frivolous bag and pass on savings to the consumer.

Quite right we should be concerned about wasting valuable world resources on frivolity and ensuring we produce with minimum impact on the environment. There has never been as much pressure for businesses to tighten up on the “extras” but the personalized bag is a brand’s clothing; it endorses the unique character within and like a keepsake handkerchief from a lover, the scent evokes a memory of a cherished brand that will always remains.