Here at Wrapology, we are very passionate about jewellery packaging. For us, it is so much more than simply a box or pouch to put the product inside. We know as well, that for the customer, the jewellery packaging boxes are part of the whole experience of buying the product. Today we’re going to look at the benefits of making your jewellery packaging as beautiful as can be.
The packaging is the first way your customer comes in contact with the product, and it is vital for first impressions. Whether someone is treating themselves, or buying the jewellery as a gift, it is important to get your brand’s packaging right to ensure you gain that instant connection with your customers. This can help to create customers that return again and again, so it’s a key part of the success of a jewellery brand.
Jewellery obviously tends to be an expensive purchase, so it is important that the product packaging also speaks of the value of the contents. Can you imagine someone opening their jewellery from a plain brown paper bag? What would it say about the product inside? When jewellery packaging is done well, it speaks volumes about the quality of the product. It is about luxury and indulgence, and the right packaging gets this across to the customer. Good packaging doesn’t mean you have to spend more money on it as often it is about the simple touches you can make in the design to make it stand out.
At Wrapology, we are concerned about environmental impact, like many brands. This is why we offer plenty of ways to make sure that your packaging choices can be as environmentally friendly as possible – something that won’t be lost on your customers. We consider various aspects of packaging in order to make sure it is created sustainably. This includes using FSC approved materials, using recyclable materials, using materials that have been recycled, and operating our factory to ISO 14000 standards to minimise their negative environmental impact and comply with such legal requirements.
Another great aspect of creating beautiful bespoke packaging with us is that the product is wrapped so perfectly that when given as a gift, there is no need to wrap it. Jewellery is most often given as presents, so making your brand synonymous with beautiful packaging is a major selling point for your company. The packaging of jewellery products is part of the experience and the wrapping conveys that something precious is inside it. It’s all part of the experience that your customer will identify with your brand.
To discover more about how we can help you create beautiful bespoke jewellery packaging wholesale, please get in touch with us through our contact form, or by emailing us at firstname.lastname@example.org. On our contact page, you can also find the details of our offices in London, Hong Kong, and China, in order to speak to a member of our team directly. We will be pleased to assist you with any questions you may have for us.